Increase Soap & Glory’s share of the UK lip gloss category by creating a powerful tactical launch campaign for the brand’s new Sexy Mother Pucker Pillow Plump XXL lip gloss. Use sampling within the campaign to drive trial of the products.
We quickly identified Facebook as a key channel to reach Soap & Glory’s audience. Their loyal community of 1.2m followers love interacting with the brand, particularly through the Facebook app for mobile.
Oh yeah, and they also love another thing – having fun!