FOUR VEGAN TRENDS TO WATCH OUT FOR IN 2019

Maddie Cullen
20 November 2018

Veganism experienced a surge in popularity this year, and it looks like this will carry on into 2019. So what will be big in the coming year for those living plant-based lifestyles?

Here we explore four of the most interesting trends to be aware of.

‘Masculine’ food

This might seem like an odd addition, but it’s actually set to be a big trend. Obviously food doesn’t have a gender, but a vegan news site reveals a lot of men feel put off the vegan diet. This is due to fears over lack of protein, taste and mostly, social pressure.

Traditionally meat-eaters, more men want to adopt the vegan diet, but they often fear ‘social shame’ from friends and family.

Vegan burrito, masculine vegan food trend                (Image: Live Kindly)

Luckily, it looks like more vegan brands are ditching the falafel in favour of more interesting and ‘unhealthy’ food favourites. As a wider spectrum of people join the movement, meat replacements are becoming a staple for burgeoning vegans and flexitarians alike. It provides a chance to eat like consumers did before, but without the animal products.

A host of male vegan celebrities is also aiding the movement and reach and broader audience. Derek Sarno, the mind behind Wicked Healthy in Tesco and the Bosh boys from YouTube are some providing hearty recipes that appeal to the more people.

Seasonal Foods

In the run-up to Christmas, we’re seeing a whole host of vegan options popping up in supermarkets and restaurants. Consumers are buying it up and vegan news sites are excitedly sharing new products each day.

Vegan Christmas main                  (Image: Tesco)

So if the amount of plant-based alternatives at Christmas is anything to go by, we can expect to see more brands providing relevant food at significant times of year. Valentine’s Day is the next opportunity coming up, so it will be interesting to see if more brands get involved.

Vegan Travel

When vegan, one of the issues with travelling is making sure there’s food available. Unfortunately, that can take a lot of searching around.

To solve this worry, specialised vegan travel companies are setting up to make sure plant-based eaters can enjoy fantastic tours alongside delicious food.

travel flight                (Image: Readers Digest)

There is already a vegan cruise line, but we can expect to see both challengers and established brands providing travel options and tips for vegans.

Vegan fashion

We’ve seen a huge rise in vegan beauty over the last couple of years, which shows no signs of slowing down. Now the fashion industry is looking to catch up by ‘veganising’ its offering.

Vegan leather is particularly important. Consumers want the same high-quality products without the exploitation of animals. Brands are creating products from pineapple waste and apple skins to mushrooms and wine.

vegan leather shoes and phone case                   (Image: Homegrown

The plant-based demand is set to continue its rapid growth in the next year as people try and use less animal products. Products such as wool and silk also have an opportunity to be replaced with high-end alternatives.

Although these trends will definitely be big, every industry can expect to see more plant-based demand. Consumers are looking to reduce the amount of animal products they use, so brands can use it as an opportunity.

(Cover Image: Steemit)

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