We’re very proud to have delivered the digital activation of Soap & Glory’s Christmas campaign for the fourth year running.
This year, we’ve created a host of interactive, shareable content designed to connect with the brand’s loyal and fun-loving fans and raise awareness of Soap & Glory’s amazing products. The core aim is to drive purchases amongst this audience, either as a treat for themselves or as gifts for friends and family.
A key element of the campaign is a bespoke content-rich microsite.
Designed in Soap & Glory’s customary pink retro style, Glam Tidings features four ski cabins, each with a different experience inside.
To build buzz and keep visitors returning to the site, the cabins have been ‘opening’ one by one over the past few weeks.
It all builds up to the Star Gift cabin opening later in December, when Soap & Glory’s eagerly anticipated 2017 Christmas Star Gift is revealed.
Elsewhere, we’ve also created a series of short, snappy social videos to showcase Soap & Glory’s products.
Our brand new office studio was filled with glitter, sparkle and glamorous models as we shot and edited the videos entirely in-house.
Take a PEEK inside our WINTER WONDER GLAM™ gift set, featuring 8 FULL-SIZED make-up marvels 😮😍 This GLAM-AZING set will be half price at just £25 (was £50) @BootsUK and is worth a whopping £56.50!! Keep checking back here EVERY DAY this week for all the GLOSS #BlackFriday pic.twitter.com/OBV4RqxvpO
— Soap & Glory (@SoapandGlory) November 20, 2017
Check out Soap & Glory’s Facebook page for more videos emerging over the next few weeks.
The final element of the activity is a fun, quirky and thoroughly addictive digital game.
Slay Belles challenges users to guide a skater across the ice, leaping over obstacles and collecting starry baubles.
Successful players can fill in their details to instantly find out if they’ve won something. Prizes range from 100 Soap & Glory products to the grand prize – a free Spa of Wonder gift set worth £60.
So far we’ve seen incredible engagement across all of the activity, which is really pleasing. And with much more to come, we’re very excited about the potential of the campaign to make this a hugely successful Christmas for one of our longest-serving clients.
Six years and counting! And we’ve loved every minute of it.