NEW WORK ROUND-UP: GOOD HOUSEKEEPING, RWD, UNIVERSAL

As always, there’s plenty going on in our busy studio. Here are a few campaigns that have recently spread their wings and departed into the big wide world…

GOOD HOUSEKEEPING

The Christmas edition of Good Housekeeping is an iconic gem not only amongst the prestigious titles in Hearst UK’s portfolio, but in the world of publishing as a whole.

So to drive subscriptions to Good Housekeeping in the run-up to Christmas this year, we’ve created a multi-channel promotional campaign with the Christmas edition at its heart.

An advert promoting subscriptions to Good Housekeeping magazine

The campaign is currently running across print and digital channels in formats including carrier sheets, house ads, email and a suite of HTML5 display ads.

ROSELIND WILSON DESIGN

RWD is a luxury interior design firm with offices in London and Cape Town. We’ve been working with them for a little while now, giving us a great insight into their business and challenges.

To position RWD to meet those challenges, we have created a new brand for the firm that brings its luxurious design expertise to the fore.

The new RWD logo

The refined, elegant rebrand includes the new logo above, as well as a fresh new website which we are currently building. The new site will go live in November.

We have also created a comprehensive set of brand guidelines allowing the internal team at RWD to communicate the new brand effectively.

Four tiles, each with a page from the new RWD brand guidelines

Social media will play a crucial part in RWD’s future growth plans, and we are in the process of rolling out a bespoke social strategy developed by our team.

We’ll be back on the blog to share further news on that and the website as both go live.

UNIVERSAL ORLANDO RESORT

Our latest video project hit screens of various shapes and sizes last month.

Universal Orlando Resort tasked us with bringing the magic and adventure of staying at their on-site hotels to life through short but powerful online video content.

So we dived into their library of footage and cut this epic piece, complete with voiceover sourced and managed by our team.

The video is currently winging its way across the Google Display Network. Coming soon, to a piece of inventory near you!

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