Soap and Glory have released their new Heel Deal Snooze Socks! This handy accessory compliments one of their best-selling products, the Heel Genius foot cream. Customers can use the Heel Genius cream and then pop on Snooze Socks to lock in moisture. The breathable cotton of the socks also keeps feet cool and fresh.
Their brand is really fun, so we knew we wanted to create something that engaged customers in a similar way. We decided an interactive digital game would work best.
We’ve created a few different games in the past for them and they’ve all gone down really well. From Bubble Or Nothing to Pillow Plump XXL, they’re all different, but each on brand and, of course, really fun!
The game, Heel or No Heel, involves users searching a messy room (relatable to all), to find the Heel Genius cream and the new Heel Deal Snooze Socks. There’s 3 levels to complete, so finding them once isn’t enough! Level 1 gives people 30 seconds to find both products, level two gives 10 and level 3 gets really difficult with only 5 seconds.
It’s not easy to do in one go, but it means people are determined to try again until they win. Once they finish all three levels, users are entered into an instant prize draw.
Soap & Glory had loads of samples to give out as well, but we knew that giving them away in a creative style would work best. We used the samples as prizes for lucky winners. Users had the option to get one of either 100 Heel Genius or 100 Heel Deal Snooze Socks. Giving away samples as prizes adds much more value to them. It also makes sure really interested consumers get them.
There’s no limit to how many prizes consumers can win, so the opportunity to keep trying is always open. There’s also a grand prize of £50 of Soap & Glory products and £50 of In The Style vouchers which will handed out at the end of the campaign.
The game is running for two weeks, so there is plenty of time for all the eager Soap & Glory fans to have a crack at the Heel or No Heel game!
P.S. Everyone loved it so much we had to double up the prizes available!