NEW CAMPAIGN: SOAP & GLORY FRAGRANCE FINDER

This summer Soap & Glory are focusing on their fragrance pillars. These include Original Pink, Sugar Crush, Smoothie Star, Frutigo and Mist You Madly. Each one is typical of Soap & Glory but has a distinct set of ingredients that set them apart from the others.

Some customers aren’t aware of all that Soap & Glory have to offer. So they wanted to educate people on all the amazing smells available. Most people are familiar with Original Pink, but this is a chance to broaden their horizons and discover a new Soap & Glory favourite.

S&G are already actively promoting all the different scents on social media and their website to get people excited. However, it can be hard to sell a fragrance online. Customers can’t physically smell the products, so a little creativity is needed.

Our Fragrance Finder uses a fun personality quiz to chose which scent users are. It’s a chance to have some fun whilst learning about their options.

A clever algorithm runs in the background and works out which scent suits each person.

We’ve created a skin diagnostic tool for them in the past and still run now. It helped customers pick the right products for their skin type and lifestyle. This fragrance finder compliments the original and will be another useful fixture on the website.

There’s 10 questions in the new quiz with everything from – to -. It’s less serious than the skincare tool and focuses more on fun and discovery. It uses visual elements like Gifs and pictures, similar to other popular online quizzes.

We’ve made it easy for users to then browse and buy available products in their fragrance pillar.