NEW CAMPAIGN: SOAP & GLORY CHRISTMAS HUB

For the fourth year running, we’ve created the digital destination for Soap & Glory’s sought-after Christmas collection.

Every year’s collection has a different theme, and 2018’s is the circus. It’s really fun and all the products look amazing! Our job, as always, is to translate this into a beautifully designed digital experience.

So for this year’s campaign, we’ve built four main sections…

12 DAYS OF CHRISTMAS

First up, our digital advent calendar offers the chance to win some amazing prizes.

A digital advent calendar for Soap and Glory's Christmas campaign

Starting on 1st December, visitors to the site can open one window per day to reveal that day’s prize. All they need to do is enter their details for a chance to win.

There’s no cap on how many times people can enter, or how many prizes they can win. So users can come back to open the calendar as many times as they like!

PRODUCT CATALOGUE

We always make a product catalogue, and this year we’ve made it even better!

We’ve created a filtering system that allows people to search via price points. Users can also add products to basket with just one click.

A product catalogue for Soap and Glory's Christmas website

Its clean design and large images make it the most user-friendly version yet.

CONTENT HUB

The site also features a content hub for Soap & Glory to post regular Christmas-related material, such as tutorial videos, product how-tos and competitions.

A section of soap and glory's christmas website for content

This section always proves particularly popular, as the brand’s loyal fans check in to see what’s new.

SPECTACULAR SOAPTACULAR! GAME

Finally, to give people another chance of winning some awesome goodies, we’ve developed a fun circus-themed mini game.

A screenshot of a graphic for soap and glory's 2018 christmas online game

Spectacular Soaptacular! launches on 13th December, so keep your eyes on our Twitter feed for news of how to play and win.

Roll up, roll up and check out the Soap & Glory Christmas microsite here.

If you like this, you may also like...

3 WAYS TO TAP INTO THE EMOTIONAL SIDE OF CHRISTMAS

Read more
A screenshot from a Molton Brown digital game for Christmas 2019

NEW CAMPAIGN: MOLTON BROWN CHRISTMAS GAME

Read more
A lady in a hair salon smiling

A LOOK AHEAD TO 2019’S BIGGEST HAIRCARE TRENDS

Read more
a pair of hands with the right hand applying a skincare product to the left

ARE 2018’S LATEST BEAUTY INNOVATIONS HERE TO STAY?

Read more