7 May 2019
We are delighted to announce that Renew Life, the leading probiotic supplement brand, has appointed Ready as their lead creative agency in the UK.
Owned by global consumer goods giant The Clorox Company, Renew Life is one of the largest digestive care brands in the US and Canada.
Until recently it had a relatively small presence in the UK, with listings in a handful of independent health stores as well as health-focused retailers such as Whole Foods.
Now, with a newly formed UK marketing team behind it, Renew Life has big ambitions to capitalise on British consumers’ growing demand for gut health products and significantly grow its brand in the UK market.
Step one on this journey is a new digital campaign, which goes live today (7th May) across multiple online channels. Working closely with Renew Life’s media agency phd, we have created a suite of ads and video content to raise awareness of the brand’s ‘Being Human Takes Guts’ message in a bold and impactful way.
The campaign targets two key audience types: proactive consumers who are health-conscious individuals looking to improve their gut health, and reactive consumers who have existing gut issues that they are looking to address.
As the brand’s new UK website is still under development, we have built and launched an online ‘hub’ to educate both sets of audiences on the benefits of Renew Life products, and where to find them in the UK.
In addition to the campaign, our ReadyDaily team have also created a series of promotional materials for Renew Life’s sales representatives; the good people on the road, introducing the brand to potential new retail stockists.
Our new toolkit of banners, strut cards and leaflets means that these representatives can now offer full-on product displays to retailers, enhancing their chances of growing Renew Life’s retail presence.
“We spoke with the team last week and they were raving about the high quality of all of the materials and how much it has helped them secure additional store space so thank you to you guys for all your hard work and support!”
Brand Activation Manager, Renew Life