Our latest video with leading baby and toddler food brand Kiddylicious went live last week! Get ready for some seriously adorable watching.
Kiddylicious stand out in the baby food category because they strive to be helpful and informative. They communicate information that parents can really use. So with that in mind, it was clear that their latest campaign should deliver true value rather than standard promotions.
We created a set of Developmental Milestones videos for them. They wanted to breakdown info easily and show the key moments from weaning to toddling. It was also important to consider the nutritional needs at each stage and which Kiddylicious products best matched these milestones.
We worked with 8 babies and shot film for two days over two locations. Whoever said to never work with children had the wrong actors, because the kids we had were delightful. They were happy to listen to and work with directions. Or maybe we’re just lucky!
There was a tight timeline to finish the campaign, so we worked hard to complete everything within a few weeks. With casting, filming, producing, organising the voice over and editing, there was a lot to do! Once again, we made sure to collaborate with Kiddylicious right from the beginning to make sure their brand vision was clear throughout. From the storyboard, through the filming and editing, they were right beside us. They even came in for the final cut to make sure everything was exactly as they wanted.
Despite the time constraints, we delivered polished videos, on time and the client couldn’t be happier with how they turned out. They’re now live on the Kiddylicious social platforms and website, ready for people to coo over at their leisure and learn some great tips for those all-important milestones.