Our latest campaign is a first for BMJ Careers! This is the careers section of the British Medical Journals website.
They had three key areas they wanted to address with this digital campaign. Firstly, to drive awareness to the online portal as a great place for medical professionals to find opportunities.
Second, to drive traffic, provide incentives and most importantly covert some of those visitors into BMJ Careers users.
And finally, to let people know about the upcoming annual Careers Fair as another great opportunity.
We decided on a super fun gamified experience: BMJ First Day.
The aim of the game is to make a good first impression and that starts with getting to work on time! Users have to dodge and jump obstacles as they race to make it to work. Players can pick to be male or female characters and what outfit they want to wear.
Inspired by classics such as Super Mario, the mechanic is something familiar that everyone loves.
There’s even a special BMJ boost that makes the player invisible for 5 seconds to showcase the amazing power of using BMJ careers.
Medical professionals have high pressure jobs, so a few minutes of fun is a welcome rest bite. And there’s loads of exciting prizes up for grabs as well!
The game is live for 3 months and there are new main prizes each month, including a Fitbit, books and entrance tickets to the Career Fair.
All winners are chosen at random from those that complete the game and are then emailed with the winning details.