This week we’re thrilled to announce the release of our first campaign with Bioré!
Champions of freeing your pores, you might recognise them for their use of charcoal and baking soda in their skincare.
To start off the year battling dirt and oil build-up, we’ve made a collection of four videos to showcase their range of pore strips. One 20-second video showing Pretty Little Liars star Shay Mitchell fighting blackheads will be used for VOD and the brand’s social channels.
Following this, we created a shorter version to show on their Facebook page and two 5-second clips for YouTube pre-roll. These two will be shown before makeup tutorials to target those interested in skincare.
Within the videos, we created handy animations to explain how the strips work. The pore strips remove dirt from the skin like a magnet, targeting the formation of blackheads.
With new products set to launch this year, we’re looking forward to the next steps for the Bioré campaigns, so watch this space.
Viva La Pore!