NEW CAMPAIGN: SOAP & GLORY BUBBLE OR NOTHING

Our latest campaign for Soap & Glory, the Walgreen Boots Alliance-owned beauty brand, went live this week – and it’s the bomb!

Bubble or Nothing is a fun gamified experience designed to raise awareness of Soap & Glory’s new FIZZ-A-BALL Bath Bomb range, and capture a little data at the same time so the brand can better understand its loyal fans.

Play to Win. Fizzy-o-therapy just got interesting. Bubble or nothing

Stick one of the new products in your bath, and depending which you’ve chosen it will make you feel thoroughly pampered, relaxed or uplifted.

To highlight this, players of the Bubble or Nothing game are first asked to select one of these three options.

How would you like to feel? Pampered, relaxed or uplifted

Their selection determines which of the FIZZ-A-BALL products is their weapon of choice for the game. It also acts as an awareness driver, highlighting each of the products in the range.

Soap & Glory's new Sugar Crush bath bomb product

Now for the challenge to begin!

Users must tap their mobile screen or click their mouse to throw as many bath bombs as possible into the bathtub within a 15 second timeframe.

Screenshot of the Soap Glory bath bombs digital game created by Ready

Every time a bomb lands in the bath (which is pink and retro, of course), a flurry of pink bubbles fizzes up into the air.

Screenshot of the Soap Glory bath bombs digital game created by Ready

When the time is up, the user is presented with their final score. They are then invited to enter their details to see if they have either won a £1-off coupon to spend on the range, or one of 100 FIZZ-A-BALL Bath Bombs.

well done you scored 70

The campaign is being heavily promoted through Soap & Glory’s social media channels, particularly the brand’s Facebook page. It has already had thousands of plays as a result, with the leaderboard subsequently the subject of fiercely intense competition.

Play the Bubble or Nothing game here and you could soon be feeling pampered, relaxed or refreshed thanks to Soap & Glory.

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