Fun and games: The first step to more sales from email marketing

Dave Corlett
18 January 2019

(This is an extract from a piece I wrote for IPM Bitesize, the news outlet of the Institute of Promotional Marketing. The full article can be found here)

According to a recent Econsultancy report, email remains the most effective marketing channel available to marketers.

Despite our collective grumbles about overflowing inboxes and endless spam, it seems the right offers at the right times still tempt us in.

However, the introduction of GDPR has made it more difficult for consumer brands to attract new email sign-ups. Not only do customers have to opt-in to receive email communications, but many have become more cautious about where their data goes.

But don’t switch to carrier pigeons and smoke signals just yet…

Read the full article on IPM Bitesize to find out how clever marketers are using a fun, engaging and rewarding tactic to repopulate their databases at scale, with customers who are genuinely interested in their brand and their products.

I’m Dave Corlett, Ready’s New Business Director. To find out more about how breakthrough tactics can turbocharge your campaign strategy, get in touch with me on dave@weareready.com.

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