Previously we’ve talked about using games in digital experiences as a marketing tool, but here we are going to concentrate on how such experiences can be used to educate consumers.
If any of the below apply to you, then you should definitely consider creating a digital tool or app to help your audience discover the information they need.
TIPS ON HOW TO USE YOUR PRODUCTS
Providing advice on how to get the most from your products can be really valuable when developing relationships with your customers, both before and after they purchase.
The bespoke microsite we built for Soap and Glory to promote their awesome makeup range does just that. Visitors to the site can get beauty tips from vloggers Lucy & Lydia, win prizes and shop the collection. A ‘Get The Look Too’ tool shows how their products work, with before and after pics and information about all the products needed to recreate three super looks.
SHOWCASING YOUR PORTFOLIO
Tools that help customers choose one item from a series of products can be great for driving sales. We have created several landing pages for publishing houses that help customers choose the ideal magazine subscription. These landing pages contain more information than can be included in an email or on a banner ad.
Landing pages can be created to sort products according to type, benefits, price tiers and membership level options.
If your product is all about providing tangible benefits, then showing exactly what customers can gain is a great way of selling your product.
We helped Quidco create a calculator that works out how much money people could earn through their online cashback service. It was incredibly effective at generating new member sign-ups.
CHOOSING THE RIGHT PRODUCT
If you sell a variety of products that are specific and specialised, an experience that helps customers figure out which is best for them can not only increase sales, but is also likely to be shared between like-minded people.
We created a skin diagnostic tool for Soap and Glory that asks questions about a customer’s skin type and lifestyle and then generates a list of products that are ideal for their skin type. It was widely shared between friends on Facebook.
So – if you think that one or more of the above apply to you, then get in touch here. We’ll help you figure out if an educational digital experience is really right for you.