Category: thoughts

IS BRAND PURPOSE TRULY ESSENTIAL IN 2018?

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BEAUTY TRENDS & INNOVATIONS 2018: 5 KEY TAKEAWAYS

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4 WAYS SMALLER FMCG BRANDS ARE TAKING ON THE BIG BOYS

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MEASURING IMPACT: Q&A WITH SHANE AND NAOMI

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ARE 2018’S LATEST BEAUTY INNOVATIONS HERE TO STAY?

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5 BIGGEST BEAUTY TRENDS OF 2018 (AND BEYOND)

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THE PURCHASE JOURNEY OF TODAY’S NEW PARENTS

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THE CHALLENGER BRANDS CHALLENGING CONVENTION

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HOW FOOD AND DRINK BRANDS ARE TACKLING SUSTAINABILITY

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MEET THE NEW LUXURY SKINCARE CONSUMERS

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WHAT CONSUMERS (REALLY) WANT FROM YOUR SOCIAL MEDIA CAMPAIGNS

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Q&A WITH JAKE XU: THE FUTURE OF GROCERY RETAIL

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THE 3 HOTTEST TRENDS IN UGC RIGHT NOW

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HOW TO MAKE YOUR CHRISTMAS CAMPAIGN STAND OUT

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WHY LUXURY BRANDS ARE PLAYING GAMES

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SEVEN MAJOR TRENDS SHAPING THE FMCG INDUSTRY IN 2018

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FIVE WAYS BRANDS CAN ENGAGE THE MODERN MUM

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MINTEL’S 2018 BEAUTY TRENDS: SIX MONTHS IN

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HOW TO CREATE PERSONALISED E-COMMERCE EXPERIENCES ON A BUDGET

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HAVE LUSH TAKEN BRAND PURPOSE TOO FAR?

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THE SUGAR TAX: THREAT OR OPPORTUNITY?

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5 WAYS BEAUTY BRANDS CAN MAXIMISE PRODUCT LAUNCHES

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THE EFFECTIVENESS OF GAMES AS BRANDED CONTENT

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ARE BRANDS DOING ENOUGH TO BREAK DOWN GENDER STEREOTYPES?

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DO CONSUMERS WANT MORE INNOVATION IN THEIR SKINCARE?

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WHY YOUR BRAND’S COMPETITIONS SHOULD BE COMPETITIVE

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WHAT SHOULD YOUR BRAND SOUND LIKE?

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CONTENT AFTERSHOCK: WHY QUALITY OVER QUANTITY REALLY MATTERS

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WHY PROMOTIONAL CAMPAIGNS NEEDN’T BE BORING AND INEFFECTIVE

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HOW TO MAXIMISE THE REACH OF ONLINE PROMOTIONAL CAMPAIGNS

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BE AUTHENTIC OR BE QUIET: ALIGNING BRANDS WITH MAJOR EVENTS

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DISCOUNTING VS PROMOTIONAL TACTICS: THE PROS AND CONS

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REACHING NEW PARENTS ON FACEBOOK: A MUM’S TALE

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5 WAYS PERSONAL CARE BRANDS CAN BEAT OWN-LABELS

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WHAT COULD THE FUTURE HOLD FOR INFLUENCERS?

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LET ME ENTERTAIN YOU: A KILLER TACTIC FOR BRANDS ON A BUDGET

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A NEW DAWN FOR CONSUMER MARKETING?

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WHAT CHALLENGES WILL BEAUTY BRANDS FACE IN 2018?

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OUR FAVOURITE BEAUTY CAMPAIGNS OF 2017

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MEET CHLOE: A FASHION & BEAUTY CONSUMER IN 2027

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HOW TECHNOLOGY HELPS CUSTOMERS NAVIGATE PRODUCT RANGES

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HOW TO SELL FRAGRANCE PRODUCTS MORE EFFECTIVELY ONLINE

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EVERYTHING IN MODERATION: TOP TIPS FOR USER-GENERATED CAMPAIGNS

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HOW DIGITAL GAMES DRIVE COMMERCIAL GROWTH

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HOW BEAUTY SHOPPERS USE SOCIAL MEDIA IN THE PURCHASE JOURNEY

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ARE BEAUTY BRANDS STILL IGNORING OLDER WOMEN?

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ONLINE VS IN-STORE: THE CHANGING FACE OF BEAUTY SHOPPING

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ARE BEAUTY COMPANIES DOING ENOUGH FOR DIVERSITY?

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HOW TO MAKE SURE YOU’RE PREPARED FOR GDPR

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SHOULD EVERY BRAND BE CONSIDERING VR AND AR?

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GET THE LOWDOWN ON PROGRESSIVE WEB APPS

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CONSUMER ATTITUDES TOWARDS NATURAL BEAUTY PRODUCTS

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HOW MAGAZINE PUBLISHERS ARE REINVENTING THEMSELVES

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HOW BETTER DESIGN CAN TRANSFORM MEMBERSHIP ASSOCIATIONS

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HOW SHOULD BEAUTY BRANDS BE USING CHATBOTS?

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WHAT FACEBOOK AND GOOGLE’S DEV CONFERENCES MEAN FOR BRANDS

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HOW BEAUTY BRANDS ARE STEPPING UP PERSONALISATION

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HOW MAGAZINE PUBLISHERS CAN TURN DECLINE INTO OPPORTUNITY

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5 BEAUTY BRANDS TO WATCH OUT FOR

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HOW TO COMBAT SUBSCRIPTION FATIGUE

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THE BEST MAGAZINE BRANDED EVENTS IN 2017

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THE VALUE OF DESIGN IN HEALTHCARE

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CHATBOTS AND SOCIAL MEDIA: Q&A WITH JAKE XU

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5 INDUSTRIES WITH SUBSCRIPTION MODEL POTENTIAL

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4 BEAUTY TRENDS TO WATCH IN 2017

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5 CAMPAIGN IDEAS TO ATTRACT NEW SUBSCRIBERS

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PPA REPORT: 5 IMPLICATIONS FOR CREATIVE CAMPAIGNS

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SOCIAL MEDIA WEEK BRISTOL: THE VERDICT

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HOW TO ENGAGE TODAY’S FASHION AND BEAUTY FANS

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THE DESIGN DILEMMA: IN-HOUSE VS AGENCY

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DO YOU REALLY NEED THAT APP?

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WHAT DO FACEBOOK’S NEW PAGES MEAN FOR INTERACTIVE EXPERIENCES?

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HOW THE CLUB-SCRIPTION IS RESHAPING MAGAZINE SUBS

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5 THINGS WE’RE LOOKING FOR FROM SOCIAL MEDIA WEEK BRISTOL

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THE INDIE RISE

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5 TIPS FOR BRANDS TO HARNESS THE POWER OF MAJOR EVENTS

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IS TECHNOLOGY TAKING OVER THE BEAUTY INDUSTRY?

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HOW MAGAZINE PUBLISHERS ARE ATTRACTING NEW AUDIENCES

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5 CAMPAIGN IDEAS TO STOP INACTIVE MEMBERS LEAVING

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ARE YOU READY TO FOLLOW?

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FOUR WAYS DIGITAL EXPERIENCES CAN EDUCATE YOUR AUDIENCE

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THINK DIGITAL = LONDON? THINK AGAIN! THINK SOUTH WEST!

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LETTERBOX LOGISTICS: THE TECH BEHIND THE SUBSCRIPTION BOX BOOM

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12 TOP TIPS FOR EMAIL CAMPAIGNS

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THE 5 Cs OF SOCIAL MEDIA MARKETING FOR LOCAL BUSINESSES

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WHEN IS A DIGITAL GAME A GREAT MARKETING TOOL?

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5 BENEFITS OF HAVING A CREATIVE ACTIVATION PARTNER

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MEMBERSHIP RENEWAL MARKETING: FROM ANALYTICAL TO EMOTIONAL

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PPA REPORT: 5 SUBSCRIPTION MARKETING TAKE-OUTS

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