THE BREAKTHROUGH BRIEFING: NOVEMBER 5

Welcome back to our Breakthrough Briefing! We’ve got a great selection of campaigns this week from car solutions to Halloween candy dilemmas.

Candy return

Trick or Treating is great, but what about when you end up with sweets you don’t like? Reese’s have got a solution.

This Halloween they set up vending machines where people could submit unwanted candy in return for delicious Reese’s Peanut Butter Cups.

Unfortunately, the ‘Reese’s Halloween Candy Converter Machine’ is only available to those who live in New York. But there’s always next year!

We love this campaign. Although it doesn’t give the brand sales, it really helps out those who are disappointed this Halloween.

Cat dating

It takes 30.5% longer for black cats to get adopted than other types like tabbys, but 70% of the cats in care at RSPCA are black or black and white.

Luckily, creative agency Dare, along with various cat charities have created Scare. The web app is set up like a dating site where people can swipe between pets. Once they pick a cat they can chat with the friendly cat-bot to get to know the black moggies.

Scare dating app for black cats                (Image: Promomarketing)

It also encourages donations and even adoption for some.

We love this campaign. We have a few cat lovers in the office and we all wanted to check it out! There’s a stigma around black cats and this is a fun and creative way to break that down.

BBC Sounds

To promote the new launch of BBC Sounds, the London Eye is being turned into the London Ear.

Animations and orange lights (the colour of BBC Sounds) will cover the surrounding area and radio shows will be broadcast live from the spot. Podcasts and music will also be recorded in six of the pods for the special occasion.

BBC Sounds London Ear campaign                (Image: Campaign)

We love this idea as a way of bringing to life the new venture. We’ll definitely be tuning in for some of the shows!

Ford solutions

Ford Brazil have created a car mat that doubles as a wheelchair ramp!

Usually the mats in your boot are to keep things clean, but Ford have seen an opportunity for this piece of gear and space.

Ford car mat wheelchair ramp                (Image: Adweek)

They’re working on creating the matt into a lightweight ramp that can easily be transported and fits onto the back of a wheelchair when not in use.

We absolutely love this idea. They’ve seen the problem of mobility around pavements and other urban environments  and are working towards a solution. We can’t wait for these to become the norm.

If you like this, you may also like...

5 BIGGEST BEAUTY TRENDS OF 2018 (AND BEYOND)

Read more

5 THINGS YOU NEED TO KNOW ABOUT… HAIRCARE TRENDS

Read more

FOUR WAYS FOOD AND DRINK BRANDS ARE TACKLING PERSONALISATION

Read more