Over the course of the past 12 months, we have been working with BCS, the Chartered Institute for IT, on a wide range of initiatives to help increase engagement with their existing members, communities, and volunteers, as well as inspiring new members with the wealth of information and support offered to them within the organisation.
We were brought on board to build a package of online and offline design tools that could help them engage with their members and communities in a way that is purposeful, engaging and inspires action – to help drive its purpose of Making IT Good For Society.
We did this through the design (and in some cases redesign) of their marketing collateral both on and offline.
It has been a fun and hugely varied twelve months, working with several different teams within the business from membership marketing to brand.
We’ve helped to bring a consistent and powerful look and feel to presentation collateral, online guides, newsletters, microsites, email design, print materials and much more.
One of the biggest projects has been an ongoing revamp of all BCS’ eCRM templates, bringing clarity and consistency to the brand’s email design right across the board.
Recently we helped celebrate the successes of the 2016 IT Industry Awards winners with an online winners brochure.
But our highlight so far has to be the Christmas microsite we built to provide a bit of festive fun. Delivered with extremely tight turnaround time, its interactive features and quirky design were a huge hit with members.
We’ve really enjoyed working with the various teams at BCS, bringing more awareness to their drive to make IT good for society.