13 September 2018
There’s a lot of new and exciting products hitting the beauty market every month, but are they all the next big thing? Or are they just passing phases?
Here’s our round-up of the latest innovations, along with a prediction on whether each one is here to stay or will fade away…
Dr Brandt has released a new magnetic facemask. But what is a magnetic facemask you may ask? After applying, customers remove the mask with a magnet. Usually water washes off all of the product, but a magnet means all the potent ingredients are left on the skin – as per the video below.
It’s an interesting concept but only seems popular with this one brand so far. But with the ask for more specialist ingredients, this could be a trend that catches on.
With the changing laws in some American states, experimentation with cannabinoids has become increasingly popular with brands. Known for its calming and anti-inflammatory properties consumers are buying into it.
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We think this is a lasting trend, with many more brands likely to explore the use of cannabinoids in the coming year. It’s gradually creeping into the UK market too. The effects seem positive and people love to buy a new revolutionary ingredient – especially if it’s natural. Any potent ingredients that derive from nature are a sure winner.
These are products that help to counteract the damaging effects of living in a city environment. Anti-pollution has grown in the UK market by 30% in just 2017. It’s only set to grow form here.
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Prevention skincare has become more popular and we think anti-pollution products will continue grow. They’re not, however, about to overturn already existing favourites, so they’re likely a passing trend.
For those wanting to save money and the planet, refillable beauty is the best option.
Kjaer Weis is one such brand that’s leading the way. Their metal packaging stands that test of time and all products can be refilled. Each cartridge can be popped out and a new one popped in for an ever-lasting beauty favourite.
This is sure to keep people loyal to a brand and we think others might follow a similar path with the growing ask for sustainability. However, it’s not set to completely disrupt the market yet – using recyclable materials is still easier and more popular. It’ll be a while yet before something like this becomes the norm.
Water weight foundations
Foundation is a beauty staple that has been revamped time and time again. So with the industry booming, this year is no different. Water weight products replace the heavy contour styles, playing into the increasingly popular ‘natural’ look. They’re delicate in nature which means low coverage, but breathable.
Brands from The Ordinary to Rimmel and Estee Lauder are all venturing out into this water-light foundation consistency.
As consumers opt for delicate makeup looks, we think more brands will jump on the bandwagon. But it’s not going to replace the appeal of a full coverage for everyone, so this will stay as a new trend rather than a revolution.
People have been aware of their gut microbiome for some time now, consuming drinks and vitamins that claim to balance their good bacteria. But what about our skin? Just like the gut there are good and bad bacteria and good bacteria is important for healthy skin.
Some brands are starting to promote this and others such as gallinée base their whole offering around it. Gallonée products use lots of active ingredients. They also match the pH as our skin, which is perfect for protecting good bacteria.
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And as people opt for healthy skin, brands are innovating relevant products. We think this is something that will only grow in popularity over the coming years, so it’s definitely one to watch!