Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.
This edition sees L’Oreal reveal a new massage device, Smashbox release their virtual reality makeup studio and The Body Shop attract fifteen bidders.
After a decade of research using mechanobiology, L’Oreal have managed to create a device that improves signs of ageing.
Released under their Clarisonic brand, the Smart Profile Uplift massages the skin, reducing wrinkles and improving firmness.
Smashbox’s virtual makeup studio gives users the opportunity to try on, individually, all of their products with various intensities.
You can build up different looks and compare them, using either a picture of yourself or by choosing a Smashbox model.
L’Oreal’s chain The Body Shop is said to have attracted fifteen bidders, coming a month after L’Oreal said it was exploring “all strategic options” for the chain back in February.
L’Oreal acquired The Body Shop in 2006 in a deal that valued it at £652m.