Welcome to the latest Beauty in Brief, our fortnightly round-up of the hottest news in beauty technology and marketing.
This week we look at a move into beauty from Birkenstock, how coffee helped two sisters build a company with a twenty million dollar annual turnover and the dry mask technology that promises to revolutionise the masking industry.
A brand that is definitely winning on social, Frank Body co-founders Jess Hatzis and Bree Johnson recently won the 2017 Veuve Clicquot New Generation Award in recognition of their vision as Australian businesswomen.
The two University friends set up Frank Body, a coffee-based skin care range, as a $10,000 side business to their agency Willow and Blake, and the cheeky, flirty marketing, almost completely conducted through social media, has pushed their annual turnover to almost $20 million.
Dry sheet masks are concentrated skincare ingredients which are then printed onto a fabric mask which can then be activated by pressing them onto your skin. And until now, the patent owning company was only selling them at Selfridges from £60 each.
But now, they have developed masks for Charlotte Tilbury, which are much more affordable (£18) and they are causing a stir in the beauty world.
Birkenstock has branched out into beauty, using a natural ingredient found in the material they have utilised for years – cork. Suberin is the substance that prevents water loss in higher plants such as the cork oak, and it functions as a barrier to undesirable solutes and water.
Their skin-care line, called Birkenstock Natural care, utilises suberin alongside other natural ingredients such as argan oil and arctic moss. And they even gave their bottles a cork sole, just like their sandals!