It’s no secret that the coffee industry is booming. From cafes to supermarket shelves, consumers are eagerly buying caffeinated drinks.
We’ve collected the top 5 things that are trending in the coffee sector right now.
People once stuck by one type of coffee or picked whichever would give them the sweet caffeine fix for the cheapest price. All of that has now changed as people explore flavours and types, not settling for one option. One way that people can easily explore their new-found coffee passion is through subscription services.
Consumers are opting for monthly or weekly deliveries of coffee to make sure they’re never without their fix and are able to try different versions of their favourite hot drink.
Coffee is great in itself, any drinkers know that, but it’s also become a vessel for added benefits.
Turmeric lattes swept the nation in 2017 as people wanted an easy and tasty way to consume the super root. Matcha has been added along with protein to create coffee that gives more than just a caffeine fix.
It’s no longer okay to just know that your coffee comes from Sainsburys. Now, where it was grown and roasted needs to be clearly labelled on the packet.
Consumers want to know the origin of their coffee and connoisseurs want to explore different beans and countries where it originated. Every product should have a story and consumers want to know each detail.
Consumers are increasingly seeking on-the-go options for their drinks and coffee is no exception. Not everyone can wait in morning queues at their favourite shop. Lots of people will instead opt for a ready-to-drink coffee from a supermarket.
Easily portable bottles are top options that mean they can be drank whenever the consumer is ready.
They’re also often sweeter which means they appeal to those who don’t like the classic bitterness but expect more option to hit the shelves as all different coffee drinkers pick up single-serve options.
This may sound slightly unappetising at first glance, but it’s something that other types of drinks have been utilising for years.
Nitro coffee is infused with nitrogen gas and then forced through a draft system. The end result is a smooth and velvety texture with a creamy top.
It’s already proving popular in a few coffee chains, but it’s expected to reach bottled coffees as more consumers look for this new trend.