Veganism is taking the food and drink industry by storm, with new products lining the shelves of the supermarkets all the time as brands try to keep up with the growing demand.
But with anything, what’s hot and what’s not is constantly changing within the vegan food market. To keep up-to-date, we’ve collected 5 things that are important in the sector right now.
Although vegetables make up most meals for vegans, meat replacements are also growing in popularity, spiking by 451% in four years. With the continued rise in people taking up a plant-based diet, expect to see them more and more.
Brands are getting more creative with how they can use plant proteins to create meals as people ask for more of their favourite meals to become ‘veganized’.
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Although Quorn has been the leading vegetarian alternative for years, pea-based proteins are also gaining popularity.
Meat substitutes are growing so rapidly that they’ve been named one of the ‘six greatest ag threats’ of 2018. They’re definitely the one to watch in the vegan market.
Fast Plant Food
Brands are waking up to the fact that veganism isn’t all kale and quinoa and most plant-based eaters want comfort food just like the rest of the world.
Everyone from McDonalds to Dominos are adding vegan alternatives to their menus. Although these changes aren’t across all stores globally, the demand is there, and it looks like they’ll roll out the new items to everyone in the future.
Like plant proteins, fruits are being used in new and exciting ways in vegan recipes. Fruit salad is no longer the only item on offer.
Jackfruit is one of the most popular fruits for vegan foodies. The weird spiky green thing can be scooped out and made into a ‘pulled pork’ style dish.
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Other nutrient-rich fruits are also taking over the classic pomegranate and blueberry super food market. Baobab and dragon fruit are set to take over as the new fruit stars.
Say goodbye to the colourful unicorn food trends and embrace the dark side.
We mentioned activated charcoal in our juices and smoothies post, but it’s popular in the food market as well. Known for its benefits of removing toxins from the body, activated charcoal is turning foods black all across Instagram from pizza crusts to ice cream.
Expect to see the trends continued growth as people jump on the new super ingredient.
Vegan sweet vegan
The majority of vegan foods the dominate social media are savoury, but supermarkets are wising up to the demand for sweet treats as well.
Sainsbury’s recently released their own line of dairy-free ice creams and vegan marshmallows are available in most confectionary isles.
More people are asking for vegan chocolates and sweets without gelation, so brands are creating plant-based alternatives available to satisfy cravings.