Although coffee has reigned supreme for a long time, tea is catching up.
As more people opt for the hot drink, it’s worth looking at what’s driving the sales and what the future of the market looks like. We’ve collected 5 things that are important in the tea sector right now.
The dairy alternative market is set to reach £26 billion by 2024. More and more people are opting for Free From options as an awareness of allergies and veganism grows in popularity.
Milk, especially in England, has always played a large part in tea consumption, but things are set to change. PG Tips have released a line of teabags that work better with milk alternatives and other brands are also taking note of the trend.
Across all boards, fast and easy food and drink is popular. Consumers want quick, single-serve options when they’re on-the-go.
Ready-to-drink tea is one option that’s growing in popularity. People are opting for tea as a healthier option to fizzy drinks and sugary fruit juices. Tesco has seen sales double in the last few years as more and more people opt for tea to-go.
Iced tea has always been a consumer favourite, but alongside loose leaf, people are opting for new and better flavours. Expect lavender and rose to take up spots beside lemon and peach Lipton favourites.
Green and white tea is also expected to join black teas in the ready-to-drink market.
Matcha has well and truly hit its stride. The bright green powder is taking over every corner of the tea world.
Popular for its perceived health benefits and long history of use, brands are rolling out all matcha options for eager tea drinkers.
Tea, once a question of which brand to pick, has grown in the UK market. Options for which leaf, taste and brewing technique is in every supermarket.
Consumers are now aware of the different types from green to white and have learnt learning about brew times and where tea is grown and manufactured.
This morning I tried Song Zhong from @wudongtea . It has a roasted finish that fills your mouth and stay on your pallet. It also has slight floral undertones. Leaves your pallet a little on the dry side but I would say a good morning or afternoon drinking oolong. Very energizing. #tea #teas #instatea #teagram #teaholic #tealife #teaaddict #teaaddiction #tealove #chinesetea #oolong #oolongtea #tealover #lovetea #teadrinker #drinktea #teaoftheday #teatime #looseleaf #looseleaftea #tealeaves #teablogger #teapot #oolongaddict #teaculture
People are generally more aware of where their food and drinks come from, educating themselves online, and opting for specific types of tea, rather than accepting the standard breakfast version.
After seeing the swathes of plastic clogging our oceans, consumers are taking steps to educate themselves and work towards less waste.
People recently learnt that most regular tea bags contain non-biodegradable plastics (unlike Pukka above) and they aren’t happy. Lots of consumers online have been rallying to get brands to switch to compostable options.