Skincare has become one of the most popular elements of personal care and the market isn’t slowing down anytime soon.
We’ve collected the top 5 trends that are dominating the sector right now to keep you up-to-date.
Pollution is an ever-growing concern, with people increasingly linking it to climate, health and mental health worries. But now our skin is the latest victim.
High levels of pollution can age and damage skin, so people are seeking products that protects them from dangerous air. More and brands are taking note and integrating anti-pollution products into their portfolio.
All over coverage
Skincare is moving from the face and taking over the whole body.
People have happily settled into lengthy skincare routines and are now exploring the benefits of taking care of skin all over. Exfoliants and moisturisers, oils and cleansers are just some of the products now available to shine, buff and plump our bodies.
With the legalization of cannabis in various US states, people are now exploring the benefits of hemp in skincare products.
CBD, or cannabidiol, is meant to be an effective treatment for acne and other skin issues, as well as soothing and nourishing the skin. Expect more brands to experiment with hemp in the future.
Gut health has been openly discussed for years now and people are well-versed in the idea of good internal bacteria. Recently, however, people are learning about our skin’s natural micro-biome.
Prebiotics nourish our skin’s good bacteria, so brands are integrating them into skincare in the form of masks and moisturisers.
Natural skincare is still top of the list for many consumers. People are seeking skincare that’s simple, with less confusing products and plants-based ingredients.
Brands who are promoting natural skincare focus on how gentle it is on skin and the natural benefits of the ingredients. Aloe and coconut oil has dominated for a while but fruit enzymes are looking to take over in the future.