With the booming health and wellness trend, more and more people are opting for food and drink that isn’t just healthy but actively does some good.
From turmeric to protein, consumers are increasingly buying products that have added benefits. We’ve collected the top 5 trends that are popular in nutritional products.
Fat is no longer enemy No.1. Instead, people are starting to accept the health benefits associated with certain ‘good’ fats.
Omega 3 and 9 are making their debut as the important nutrients found in certain fatty foods. Known to regulate blood sugar levels and to promote a healthy weight, consumers are increasingly seeking them.
Healthy food, healthy mind
More and more, consumers are opting for special foods associated with better brain functioning and long-term neurological health.
Alzheimer’s is being nicknamed ‘Type 3 Diabetes’ for its link with insulin resistance and deficiency, so people are eating their way to better mental health.
Nutrient-rich ingredients such as leafy greens, nuts and berries are all meant to be good for brain health.
Usually associated with skincare, collagen is moving into food and drink. As the most plentiful protein in our bodies, people are adding it to everything from coffee to smoothies. Ingesting it is still meant to create soft and smooth skin as well.
It’s available as supplements and powders for people to take as a pill or add to their own cooking.
Move over juice cleanse, the next big thing for slimming down and being healthy is the keto diet.
It focuses on high-fat, high-protein and low-carb. It hopes to move the body into a ketogenic state where it produces ketones from breaking down fat in the liver.
Many brands are also starting to include keto friendly products, from snacks to protein powders and protein bars, each one is joining in the keto revolution.
People are claiming that medicinal mushrooms are full of anti-oxidants and nutrients. They also boost the immune system and are anti-inflammatory, making them a great new superfood.
The powdered mushrooms add rich and creamy flavours to whatever food and drinks consumers put it in. Bloggers and wellness enthusiasts are adding it to coffee, smoothies, baking and various other foods.