There’s a constant churn of what’s hot and what’s not in cosmetics so we’ve collected the top 5 things to be aware of in the sector right now.
Nude has reigned supreme for a while, but bold colours are stepping back onto the spring runways. Yellow and blue eye shadow is starting to creep into Instagram feeds and people are buying up neon shades.
Whether it’s lipstick, eyeshadow or even mascara, consumers are opting for bright colours for their Spring/Summer makeup.
The Kim Kardashian contour has finally come to an end as dewy glass skin becomes the next biggest trend.
It originally started with Korean beauty and now the wet-look, glossy skin is taking over everywhere. People want moisture and glow when shopping for face makeup.
At first an over-the-top festival accessory, more people are opting for glitter as part of their everyday and night looks.
Gems and glitter have featured everywhere since people first started donning sparkle to their skin. It’s even moved from face to hair and body products as people want to shine all over. Expect every brand to offer glitter in the future.
This trend isn’t new, but the Instagram-worthy sets are definitely gaining in popularity. Originally started by the unicorn and mermaid trends, novelty cosmetics are being snatched up whenever a new limited-edition set comes out.
Spiritual wellness is the slightly smaller subsection of the wellness movement, but it’s gaining popularity, especially with the use of crystals.
Skincare already has lots of crystal-infused products, but now the trend has moved to cosmetics as well. Mercury has left retrograde and people are stocking up on gems in any way they can, especially if it can be worn. Expect more crystal shades and themed products in the coming months.