Despite the growing health and wellness sector, people still opt for sweet treats, with sales up 5%. We’ve collected the top trends in the market right now.
Probably one of the most obvious trends for 2018, vegan sweets and chocolates are taking the world by storm. As more people adopt a plant-based diet they look for plant-based products that’ll satisfy their sweet cravings.
And it’s not just dark chocolate they’re after. Vegans are snapping up gummies without gelation, white chocolate without milk and veggie marshmallows. More brands are bringing out options for vegans that replicate all of their favourite treats.
One thing that’s boomed over the last few years are the bigger sharing packs of chocolates and sweets. And with the new growth of healthy eating these resealable packs are a perfect option for those who want to exercise portion control.
As well as this they’re still being bought as an option to cater to everyone. Consumers are buying sharing/variety packs for occasions when they have to cater to multiple people.
New and exciting options are particularly popular at the moment, especially at point of purchase. More and more brands are rolling out experimental options to entice new and old customers alike.
Whether it’s a different flavour or texture, a limited run offers a new experience for customers and they opt for them to avoid missing out.
Although orange is still a customer favourite, people are getting increasingly adventurous with their flavour choices. To mix up citrus, chocolate companies are adding lemon to their products and others are branching out even further.
On a sweeter note, peach is also featuring big. Once a popular choice in the East for sweets, the pink flavour is popping up all over the place in the UK.
Consumers are picking treats that remind them of the good old days of childhood excitement. Products and styles of favourite confectionary are both sought after.
Some brands create grown-up versions of old favourites and others keep a run of their classic sweets from the past.