What a year it’s been here at Ready!
New faces arrived, new places explored, new clients welcomed and a bundle of new work that we’re super proud to have launched into the world.
Here’s a run-down of how our 2018 went down…
We began the year by welcoming a new arrival to the team!
Copywriter extraordinaire Maddie Cullen joined us fresh from Bath Spa University, to inject a little creative spark into our written communications.
Our first piece of work for new client Bioré went live in early February. The skincare brand briefed us to create a collection of videos to showcase how powerful their products are at fighting blackheads and cleaning pores.
This one alone has had over 700K views and counting so far.
We also launched a Valentine’s Day version of our hugely popular Kidmoji Lottery campaign for baby & toddler snack brand Kiddylicious.
And we kicked off our relationship with Soap & Glory’s USA team by supporting their #MoreThanLips campaign with some neat content creation.
Moving into March, we welcomed another new client on board the good ship Ready.
Eylure, the UK’s leading fake eyelash brand, were launching a revolutionary new product onto the market – and they needed a revolutionary way to shout about it!
Elsewhere, our team spent a hectic two days capturing the movements of some rather energetic toddlers for Kiddylicious’ latest video campaign.
Following the culmination of several months of intense work behind the scenes, April saw us announce a repositioning of Ready.
It had become clear to us that we offered something different to our clients than many other creative agencies, but we often found it hard to articulate what this was. So we took some vital steps to address that.
As part of the repositioning, we also bundled up some of our non-campaign-focused services into a new division called ReadyDaily.
All this meant that we began the new financial year with clear heads, clarity of direction and a palpable excitement about the future of our beloved little agency!
Amid all this, the work continued of course. New projects were launched for Bioré (a personalisation tool to help customers find the right products for their needs) and new client Oxford University Press (a promotional video for their Oxford Reading Tree scheme).
We began the month of May by joining the Institute of Promotional Marketing (IPM). Our senior team had admired their work for a number of years, and with our new focus on the value of “breakthrough” promotional tactics it felt like a match made in heaven.
Equally as exciting was our first campaign for new client Molton Brown, a brand we had longed to work with for many years.
We created an experiential tour that used 3D optical illusions to promote the unusual balance of notes in the brand’s newest fragrance range.
It was a busy month of activations for Soap & Glory. For their USA team, we turned our in-house studio bright pink for some fun and snappy Mother’s Day video content.
We also worked with the UK team on the launch of their new Heel Deal Snooze Socks, creating a bloomin’ addictive online game to raise awareness of the product and its benefits.
And the ReadyDaily team were on hand to support the brand with web content, along with a few more projects for other clients too.
Another new arrival joined our growing team in June. Naomi Kendall took on our first full-time planning role, providing valuable pre-campaign insight and post-campaign impact measurement across our client portfolio.
The world’s biggest football tournament was fast approaching, and long-term client Quidco, the leading online cashback website, tasked us with creating an interactive experience to raise awareness of their brand in the run-up to it.
Speaking of raising awareness, Kiddylicious wanted a fun way of communicating the benefits of their Little Bistro range to parents or youngsters. So we created Make It Match!
And speaking of fun, what better way to showcase Soap & Glory’s different fragrance pillars than a personality quiz, to find out which one best suits you?!
Another month, another new client. We began working with luxury chocolatiers Maison Samadi by creating a Facebook campaign to promote their pop-up shop at Harvey Nichols in London.
Sticking with Facebook, our relationship with Bioré continued to blossom as we launched a Facebook-based game to communicate their key USP of clearing blackheads. Remember Whack-A-Mole? Well, this was Whack-A-Blackhead!
Why are brands like Bioré tapping into the world of gaming to engage their customers? July also saw our director Jake answer this very question in a piece for global marketing site CMO.com.
And so the long hot summer continued. As did our output of campaigns.
Back came the Kiddylicious Kidmoji Lottery for a third time, with the Summer Edition proving ever-popular.
Meanwhile, we welcomed an array of models and make-up artists to our (air-conditioned, thank goodness!) studio for a mammoth photo and video shoot for Burt’s Bees’ lip colour range.
Elsewhere, the IPM published a lovely little feature on us for their View From… series of member catch-ups.
The latest addition to our team arrived in September. Senior developer Stuart joined us to head up our dev team, and what better way to get to know everyone than with a weekend across the other side of Europe?!
That’s exactly what happened as we headed over to Finland for a weekend in the incredible city of Helsinki. Stuart quickly endeared himself to us by wearing shorts for most of the trip, despite the proximity to the Arctic Circle, and disappearing into every sauna he came across (just bear in mind there are around 2 million of them in Finland!).
It was a brilliant trip – one of the best yet.
As soon as we got back, Dave and Shane were swiftly off to London, where they mingled with the beauty industry’s brightest and best at the annual Beauty Trends & Innovations Conference.
The ReadyDaily team were busy in October, helping Burt’s Bees, Universal Orlando Resort and new client MoveGB to smash their daily challenges.
Kiddylicious asked us to resurrect another popular game, this time promoting their Wafers products. So we introduced new graphics and ingredients into the Candy Crush-style mobile game. And prizes, of course.
And the month ended with a packed-out room at Bath’s Apex Hotel, to hear Jake discuss how digital platforms and channels have changed the way that consumers discover brands.
It was all part of the annual Bath Digital Festival, a series of events around the digital innovation that our wonderful city is fast becoming known for.
Into November, and we welcomed yet another new client on board. Champneys, the UK’s original health spa brand, asked us to come up with an eye-catching Black Friday campaign concept to drive sales across their portfolio of sites.
We also partnered with Molton Brown again. They were keen to explore gamification as a tool to engage shoppers in the run-up to Christmas. Their signature fragrance this Christmas is called Muddled Plum, so we built a fun game for their festive content hub called Merry Muddlement.
As the year began to draw to an end, December continued where November left off, with more Christmas campaign launches.
For the fourth successive year, we built the entire Soap & Glory content hub, featuring all manner of surprises and interactive experiences for fans of the brand to get stuck into.
And we challenged Quidco’s members to guide Santa through the Lapland landscape, picking up presents and avoiding the hazards. All for the chance to earn free cash courtesy of Quidco. (After all, that’s what their business is all about).
It wasn’t all work and no play though. Our Christmas party was a whirlwind of laser-shooting, turkey-scoffing, cocktail-quaffing and roulette-spinning that kept us thoroughly entertained all day.
Oh, and quite possibly the best ever Secret Santa gift that an employee has ever given their boss…
Yesterday was Ready’s Christmas party! Filled with Secret Santa, laser quest, dinner, the casino and lots of drinks… Check out the video below to see Jake’s Secret Santa gift! pic.twitter.com/beUBlePEmX
— READY (@ReadyAgency) December 14, 2018
So there it is. Our eleventh year as a business has been one of the best yet. Thanks to all our clients, suppliers, friends and colleagues for making it a truly memorable one.
We’re already looking forward to what the twelfth has in store!