Soap & Glory is a successful UK-based company that produces cosmetics, bath & body, skincare and all year round gifting products. The range is sold across Europe, North America, Asia and Australia.
We have enjoyed working with Soap & Glory since 2011, and in support of the Sexy Mother Pucker™ Pillow Plump™ XXL launch in March 2015, we were tasked to develop an engaging, innovative and addictive web based competition game, which was promoted through multiple channels, including social media platforms.
The idea was developed for a simple mouse click or finger tapping game concept. To highlight the key USPs of this product, a new formula that stimulates the lips and create an instant natural plump, we asked the users to click/tap on the hit button as quickly as possible to plump the lips in less than 10 seconds. The faster the user clicks, the higher the score, driving users to keep coming back to compete with themselves and others to gain higher scores and increase their chances to win prizes.