With so much competition on the shelves these days, it’s tough to grab consumers’ interest at the point of sale without constantly resorting to price discounts.
In order to address this for our consumer brand clients, we’ve somewhat inadvertently found a niche in clever promotional campaigns that generate appeal for them before their audiences walk into the store.
We see great potential in these ‘breakthrough’ promotional tactics for both existing clients and other non-competing brands.
So, to affirm our commitment to the promotional marketing industry, we are delighted to announce that Ready is now a fully fledged member of the Institute of Promotional Marketing (IPM).
Here’s what our new business director Dave Corlett had to say:
“We’ve delivered many successful promotional campaigns in recent years for the likes of Kiddylicious, Quidco and Soap & Glory – none of which follow the rules of ‘traditional’ competition-based promotions.
“Having taken the decision recently to make breakthrough promotional tactics a core element of our agency offering, we felt the time was right to have a voice within the industry and commit to pushing it forward alongside our fellow members.
“We’re very much looking forward to working with new IPM managing director Paul Cope and his team to do just that.
“And crucially for our clients, we’re hugely excited about redefining what promotional marketing looks like in the digital age – and the benefits it can bring in terms of engaging consumers and growing brands.”