THINK DIGITAL = LONDON? THINK AGAIN! THINK SOUTH WEST!

We are based in beautiful Bath in the South West and we love our heritage-rich city. We have always known how strong the digital scene is here, but this report came out recently and we were excited to see that Bristol and Bath have just been hailed as the fastest growing high tech cluster outside of London.

Only twelve miles apart, and with an impressive diversity in tech companies, we want to shout about why we love the South-West for digital.

ATTRACTING TALENT

The Bath Bristol tech cluster is big, the biggest cluster outside London with 61,653 people working in the sector, and as a result is attracting talent from all over the UK. And it has been attracting huge tech companies for years; JustEat, Sony and Hewlett Packard are just some of the companies that have been enticed by the strong digital scenery, and San Francisco-based social network Strava just moved their European HQ here. Hubs like the Engine Shed and the Bath Guild are only helping the sector to grow in the region.

UNIVERSITY COLLABORATION

Universities with a strong tech background are a source of fresh talent, which means fresh ideas. The universities here are linked through the SETsquared initiative, which supports high tech start-ups and enables academics to stay at the forefront of digital research. Established in 2003, SETsquared has helped to create an entrepreneurial hotbed within local universities resulting in loads of exciting start-ups in the region and has been named as Europe’s top university business incubator by UBI Global.

DIGITAL ADVERTISING AND MARKETING LEADING

Digital advertising and marketing is one of the four notable sectors in Bristol and Bath, according to the Tech Nation 2016 report. The others are gaming, app & software development and telecommunications & marketing.

BATH DIGITAL FESTIVAL

The Bath Digital Festival runs every year thanks to a team of volunteers bringing together demos, talks, workshops and digital skills days forging a vital communication link within the digital sector. The festival is an important part of the calendar in the city and has been running for five years.

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The launch party for the Bath Digital Festival 2016 was at the beautiful Roman Baths (above). High-profile attendees included the city’s Mayor, seen below experiencing fabulous wonder.land through Oculus Rift at the launch party.

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DIVERSITY

The sheer diversity of the digital sector only strengthens the region; we have everything from financial services, software developers and a bustling creative scene. Collaboration within the region is huge and with its close proximity to London, only an hour and twenty-five by train, it’s perfectly positioned for working closely with the capital.

It is really exciting to be a part of this local tech cluster. Bristol and Bath are both really awesome places to live and the unique blend of culture and exciting digital innovations make it an exhilarating place to work.