14 July 2016
No, the beauty industry is taking over technology. Don’t believe us? Check out the amazing tech emerging from both brand new start-ups and established beauty giants.
THE TECHNOLOGY WE ALREADY RELY ON
Our client Soap and Glory lead the way in using digital channels to offer tailored, helpful and often personalised experiences. This Skin Diagnostics app, for example, helps Facebook users discover their skin type and recommends corresponding products.
Their Show Good Face microsite (built by us) showcases their make-up range through interactive tools and content, such as a ‘Get the Look’ tool and a brow ‘cheat sheet’ to help you get your ideal eyebrow look.
Another way tech is already connecting with beauty is in the L’Oreal Makeup Genius, a virtual makeup app that lets you try on makeup and new looks before buying. There are also tips, looks and how-to’s from professional makeup designers.
THE TECHNOLOGY WE’LL BE RELYING ON TOMORROW
One of the coolest new beauty gadgets around is called OKU. It uses visible light to scan the skin for signs of ageing, sending the results to an app on your smartphone.
OKU doesn’t only tell you what type of skincare to use, but also when to drink water or exercise. Essentially it’s a lifestyle app for your skin.
MAPO is touted as the first ‘connected facemask’. It analyses your skin and sends the evaluation to an app that tells you which type of moisturiser to apply. It then adjusts the moisturising effect by applying a gentle heat to your face.
Another gadget called June monitors UV levels and sends notifications to your phone to tell you to apply sunscreen, what SPF to use, and even when to put on your sunglasses and hat!
THE TECHNOLOGY WE WON’T BE ABLE TO LIVE WITHOUT IN TEN YEARS TIME
Future Mirror is an amazing prototype created as part of Panasonic’s vision of future homes called Wonder Life-BOX.
The accompanying exhibition included some odd elements, such as a digital assistant (called the Partner) which provides mutually interesting topics to facilitate conversation and scans people entering the house for viruses!
But the Future Mirror could completely reinvent the way we shop for cosmetics. Its high definition cameras analyse every pore on your face, and recommends cosmetics and treatments tailored precisely to your needs. Wrinkles, sun damage and other flaws – it spots them all.
Then there’s a whole different side to beauty technology – wearable tech disguised as beauty products.
Katia Vega is a beauty tech designer. She makes beauty products that interact with you and your environment. She’s been part of loads of interesting projects, such as KINISI, a makeup application that lets your skin act as an interface, and Twinkle Nails that detect your finger moving over a sensor.
Tech like this could be used for all sorts of futuristic things. We’re picturing a door that opens if you point your nails! The possibilities are endless.
Almost all of the new technologies we’ve talked about in this blog help users personalise their beauty routines. People want makeup and cosmetics that are as unique as they are.
So let us introduce MINK.
MINK is telling the beauty industry to mind its own business. A 3D printer that can print personalised makeup in any colour you want, MINK promises users the ultimate in personalisation and control. You simply take a picture, use a colour catcher to grab the colour you like and then print it out as makeup using MINK.
It’s far from perfect, with people questioning the price of the printer and substrate, and the consistency of the product. There have even been rumours it is a hoax. We hope not – it’s a really cool idea!
But if consumers want truly personalised beauty products, creations like MINK could ultimately be the future of cosmetics.