2017 has been a busy year for us, new clients, tenth birthday parties, awards and lots of amazing campaigns. We had a chat with Team Ready to find out what their favourite campaigns of 2017 were and why.
OUR FAVOURITE CAMPAIGNS
SHANE: GOOD HOUSEKEEPING CHRISTMAS CAMPAIGN
“My favourite campaign was the Hearst Magazines Christmas campaign we created for Good Housekeeping magazine. We followed our tried and tested creative process and conducted extensive data research. With some killer insights to guide our creative process, we came up with an appropriate design concept that effectively delivered the campaign message. The result was great because we smashed the target by 50%.”
JAKE: BEAUTY AND PERSONAL CARE REPORT
“I think the beauty and personal care report we did was my favourite because it was the first time we pulled together all our resources and our knowledge in the beauty and personal care sector. We produced something that is not only hugely useful and insightful for our clients, it also shows off our expertise and experience. The report has strengthened our relationship with our existing clients and the proposition we put forward to the new ones.”
DAVE: BURT’S BEES 100% NATURAL LIPSTICK LAUNCH
“It was our first campaign for new client Burt’s Bees. I had been involved in the conversation about working with them from the start. When they said to us, ‘we’d like you to propose how we can launch into a whole new category in an original way,’ it sounded like a really exciting project. The campaign ended up being a massive success. We’ve since worked with them on everything from packaging design to video content.”
RYAN: QUIDCO NUTS FOR NUTS
“Nutz for Nuts was the first major game I worked on, it gave me the opportunity to refine my skills in illustration and animation.”
JAMIE: QUIDCO SANTA DASH
“The Quidco Santa Dash was my favourite because I got to incorporate some new technologies that I had been playing around with in my spare time.”
MARTIN: ANNIVERSARY AR EXPERIENCE
In July of this year we held a big birthday bash at the Victoria Art Gallery and of course, we added a few of our own artistic works to the pieces on show. Our birthday cake featured a pattern which, when viewed through an augmented reality app, came to life in an explosion of colour.
Martin said, “It was fun to play with a new technology and experiment with AR and its possibilities. Especially after being inspired by the VR expo we went to earlier this year.
ROBIN: QUIDCO BRAVE THE WAVE
Our summer campaign for Quidco this year featured a game that was close to our Senior Designer’s heart. “I really enjoyed creating the graphics for the Quidco Brave the Wave campaign as I’m a surfer so the process of conceiving and making this game was close to my heart.”
LLOYD: SOAP & GLORY GLAM TIDINGS
“My favourite campaign of 2017 was Soap & Glory’s Glam Tidings because it’s a large scale project which I’m managing by myself. Also, it has multiple types of work, games and competitions and specific criteria for each hut. There’s a lot going on.”