READYDAILY UPDATE: KIDDYLICIOUS, BURT’S BEES AND BMJ

We have a new division: ReadyDaily! This is where we take care of everything from video to web, print and packaging design, all with the goal of becoming indispensable to our clients on a daily basis.

This month the ReadyDaily team have been busy on all sorts of projects! Here are just a few of them…

Kiddylicious

Kiddylicious, Britain’s fastest growing baby snack brand, is now sold in over 30 countries!

China is one of these key markets, so they’ve decided to focus on building a bigger brand there. They already have a distributor but wanted help with creative and strategy.

As Ready’s founders are Chinese nationals and speak the language it was a perfect fit! Having worked with Kiddylicious for a while now, we also have a great understanding of the brand.

Kiddylicious TMall Ready design

For the first step in this branding journey we’ve designed their flagship store for TMall, a large Chinese online retailer similar to eBay or Amazon.

Our director Shane also took a trip to China with them to meet their distributor and help plan the next steps for the Kiddylicious brand over there!

Burt’s Bees

Burt’s Bees produce natural lip care, skin care and body products and we can say from experience – they are amazing!

As part of our daily creative support for them, we designed their latest packaging for their exciting Bring Back the Bees 2018 campaign.

Burt's Bees packaging design

To compliment this, we’ve also designed a range of PR leaflets, handouts and other materials. We worked closely with both Burt’s Bees and their PR agency to deliver work that was creative but still aligned closely with their brand.

BMJ

The BMJ publish 60 of the world’s leading medical journals. To tie all of these together, they asked us to develop a new marketing template suite for them.

This was a few years ago, and since then we handle the design work any time they publish a new journal.

BMJ Ready design

This month they came to us with a few new ones, and we got straight to work creating new icons and materials for them.

Which journals? That’s a secret right now (shhhh!), but the new designs fit seamlessly with the rest and are a perfect addition to the suite!