OUR ABILITY TO QUICKLY UNDERSTAND THE BRAND + THE PHENOMENAL COMMERCIAL RETURN OUR NEW DESIGN HAS DELIVERED = A VERY HAPPY CLIENT.
The premium weekly news magazine Newsweek approached us to help grow its subscriber base, with a particular focus on targeting previous subscribers to the title, many of whom dropped off their radar when the print product was discontinued in 2012. Following its revival in 2014 under new management, the print edition of Newsweek is better than ever, so we were tasked to revamp the design of a whole suite of marketing materials to help drive subscription revenue.
Following a thorough study of Newsweek’s brand and the magazine’s editorial design style, we quickly got to work and designed a suite of assets consisting of a brand new direct mail pack, a carrier sheet, various house ads and an insert. We have also redesigned Newsweek’s email template.
All elements were created as flexible templates that can be edited and updated for future campaigns. In addition, we also produced a short video tutorial on how to use the free powerbank which was offered as a new subscriber incentive.
The new campaign has delivered a clear commercial return, tripling the client’s expected target for new subscribers. We helped our client present a strong business case to the Board, and the phenomenal success from the campaign boosted confidence and assurance in their new subscription strategy. As a result the campaign has now been extended with twice the size of the original target audiences.