Our latest campaign for Soap and Glory is live!
The brand’s USA team asked us to produce two videos for the upcoming US Mother’s Day in partnership with Target.
Despite the tight time limit of two weeks, we planned, shot, and produced everything with three days to spare!
As the videos are for social, primarily Instagram, we knew it needed to be a short format. The design, storyboard and shoot also needed to be social friendly. Not all videos are suitable for every type of platform, but one of the key things we specialise in is the tone of voice and style for each social channel. This means we can produce content that reaches the maximum impact and engagement.
The first video is an ‘unboxing’ to promote ‘Clean Get Away’. It’s a handy gift box that includes four travel-sized Soap and Glory goodies. The video runs for 15 seconds and showcases the value of the box and each of the fabulous products. And it’s in the fun and (of course) pink style of Soap and Glory!
Forgot what SOAPER special day is coming up? 😳 Time to make a CLEAN GETAWAY…but never fear! 💖 Treat Mom to little SOAPRISES like THE RIGHTEOUS BUTTER Body Butter, CLEAN ON ME Shower Gel, HAND FOOD Hand Cream and 🌟 Limited Edition GLAD HAIR DAY Shampoo 🌟 Shop our CLEAN GETAWAY Gift Set at @Target 🎯🎀✨ #soapandgloryusa #SoaperWoman #targetstyle
The second video is a D.I.Y. The purpose of this video is to show viewers how easy it is to put together a thoughtful, personalised gift-set. All the items we used were from Target, which made it both cute and affordable.
This campaign is for the US market, so our deep understanding of the Soap and Glory brand was incredibly useful. They allowed us to have creative control, and our knowledge of the brand meant they were really happy with all of our decisions.
The one specific they wanted control over was the nail art. We secured a manicurist who had just returned from New York Fashion Week to create each quality look perfectly for the shoots.
Our whole office now smells of the amazing products and everyone has come away with a few more ideas for next Mother’s Day!