Kiddylicious create delicious award-winning snacks and meals for babies, toddlers and pre-schoolers. Because they taste so good, they’re now available in every UK supermarket and 26 different countries!
Kiddylicious now want to drive awareness of their Little Bistro meals range. It’s different form their usual snack products so we wanted to create something that grabbed the attention of new and loyal customers alike.
We created a fun and addictive game that parents can have a crack at during a moment of peace. Customers have to match 6 pairs of Kiddylicious cards to complete it.
It’s running for a week and Kiddylicious pick a winner at the end of each day. Users can play as many times as they want too which increases their chances of winning. There’s also a final grand prize up for grabs at the end of the week, so always something still to play for. Competitive parents players also play and play to beat their personal high scores too.
One of the key aspects of the campaign was education. Parents want to learn more about good nutrition for their children so Kiddylicious always make sure that they provide useful information.
The entire Little Bistro range is sugar-free and packed full of goodness. Kiddylicious strive to teach parents about how important these aspects are for health and childhood development. So each of the cards highlight either a meal or great aspect about the range.
All our previous games were really popular with the Kiddylicious customers. They all performed great with both reach and engagement. So we know this one is going to grab their attention too!