kiddylicious-title

A FUN, INTERACTIVE AND HIGHLY EFFECTIVE FACEBOOK CAMPAIGN TO RAISE AWARENESS OF THE BRAND’S AWARD-WINNING WAFER PRODUCTS AMONGST MUMS OF YOUNG BABIES

CLIENT VISION

Raise awareness of Kiddylicious Wafers, a range of finger food snacks designed to be the perfect first solid food for babies. Capture at least 1,000 email addresses during the campaign.

AUDIENCE

Mums of young babies. Highly active on social media, particularly Facebook

kiddylicious-products

OUR IDEA

Wafer Wipeout – a fun, frantic and fiercely addictive game for Kiddylicious’ Facebook page.

Playable across desktop and mobile devices, the Candy Crush-style game fully leveraged the client’s brand assets and brought the Wafer product’s range of flavours to life. We challenged players to reach 1,000 points before the sixty seconds on the clock expired. Those who were successful could enter their details for the chance to win instant prizes, including 50% off vouchers for the Wafers, Kiddylicious snack boxes, baby hand-print casts and a Fujifilm Instax Mini 8 Instant Camera & 10 shot bundle.

kiddylicious-portfolio

THE RESULTS

kiddylicious stats kiddylicious stats

“It is a breath of fresh air to work with Ready, knowing they can take a creative concept and turn it into a fun, engaging digital platform which totally speaks to our brand.  Kiddylicious' focus for 2017/18 is ‘Digital’, and Ready are a team whose knowledge and skills in this sector have delivered over and above our expectations. They are an absolute pleasure to work with.”

Marketing Comms Manager

The Kids Food Company