10 years of fun

the brief

Soap & Glory is 10 years old in 2016! The brand, which was launched by serial entrepreneur Marcia Kilgore in 2006, and acquired by Walgreens Boots Alliance in 2015, has brought a fabulous sense of fun and playfulness to the beauty industry, and become a household name among millions of fans all over the world. To celebrate its 10th year in the business, we have been tasked to create a native mobile app that captures the spirit and essence of the brand.

The result? Introducing the Foamoji app! A gorgeous set of 'soaperb' Soap & Glory emojis that the customers can download onto their iOS and Android mobile devices.

Foamoji on Phones
Foamoji on Phones