WHAT DO FACEBOOK’S NEW PAGES MEAN FOR INTERACTIVE EXPERIENCES?

Earlier this summer, Facebook began rolling out significant changes to the layout of desktop Pages for businesses. Recently we’ve noticed that virtually all company pages have now been migrated to the new look.

With increasing numbers of our clients asking us to create interactive Facebook content such as games and educational tools, here’s a quick run-down of what’s new, and how it impacts such experiences.

WHAT’S NEW?

Generally, the new Pages feel much cleaner. Facebook’s developers have moved the Tabs, which previously sat under the cover photo, to the left-hand bar.

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Display ads are no longer shown, freeing up space and contributing to the cleaner aesthetic. The cover image isn’t partially blocked by the profile pic any more, and greater visibility is given to the call-to-action button.

On mobile, the call-to-action button is even more prominent, spanning the width of the screen. According to a Facebook announcement last year, this is designed to “bring a business’s most important objective to the forefront of its Page”.

But many tabs on the desktop pages still can’t be viewed on mobile – only Photos, Videos, Events and the information in the About section.

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HOW DOES THIS AFFECT INTERACTIVE CONTENT?

On desktop, the changes are generally positive. Firstly, one step is removed from the user journey as previously users had to click ‘More…’ to view all Page Tabs. Now they’re listed down the left-hand side.

Secondly, the whole experience is bigger! The removal of banner ads along creates a much larger, cleaner window for the content to sit in. We’re particularly big fans of this move.

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BUT… as there’s still no sign of these tabs on mobile Pages, we’ll have to wait a little longer to replicate the same experience on mobile devices.

SO HOW CAN USERS INTERACT WITH THIS CONTENT ON MOBILE?

Thankfully, we’ve developed a handy workaround. Anything we build for our clients’ Facebook pages is hosted by us. When links to the content are shared, the bit.ly link drives users to a ‘switchboard’ which automatically detects whether they’re on desktop or mobile.

If they’re on desktop, the link drives them to the Facebook Tab. If it’s mobile, they’re driven to the exact same experience but on a standalone mobile site.

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So if you’re exploring new ways to engage your Facebook followers through the new Pages, give us a shout at hello@weareready.com.