For magazine publishers, events have come to represent a deeply important part of their strategies. They offer opportunities to build and deepen relationships with readers and partners alike, as well as providing vitally important revenue streams.
For readers and fans, they offer a rare chance to see their favourite magazine brands leap off the page and come to life, often in stunning locations. Here are some of the highlights of a busy 2017…
GLAMOUR BEAUTY FESTIVAL
Following the success of the first Glamour Beauty Festival last year, the Condé Nast event returned with a bang on March 11th and 12th.
Taking place at the Saatchi Gallery in London, the Festival featured beauty tips, tricks and treatments from some of the best brands in the business such as Elizabeth Arden, Garnier and GHD.
Dermot O’Leary, Mary Greenwell and Pixiwoo were among the speakers lined up, and headline sponsor Fiat was there to shout about their funky new 500 model.
Not only that, but each visitor got a goodie bag of new products reportedly worth £190. Nice!
The flagship event of Bauer Media’s prestigious movie magazine takes place on March 19th, at London’s Roundhouse.
Unlike the other events featured here, it’s not a publicly ticketed occasion. However, that doesn’t mean there aren’t plenty of opportunities for loyal EMPIRE readers to get involved, from voting for category winners to following the event on social media.
This year’s Awards are sponsored by mobile network Three. The brand is planning a host of branded editorial content, as well as sponsoring two of the big ones – Best Actor and Best Actress.
Good luck to all the nominees! Looks like a close call for Best Film. We loved Deadpool, but Rogue One gets our pick.
Campaign, the B2B magazine for the advertising industry, is going underground for a new series of live events aimed at inspiring creative thinking.
Delegates at Campaign Underground will be treated to talks from “unexpected voices in unusual places”. The venue for the launch event – Islington Metal Works in North London – is certainly unusual, and with a title of ‘Applied Manipulation’ it’s anyone’s guess who will be on the lectern. (Although we’re pretty sure there won’t be any lecterns).
The organisers promise inspiring talks from behavioural brands and leaders, along with sensory experiences and “an encounter with a professional mentalist”. We’re not sure what one of those is, but if we get tickets to Applied Manipulation (taking place on April 26th) then we’ll fill you in post-event!
HOUSE & GARDEN FESTIVAL
Another new event on this year’s calendar, this “celebration of summer and stylish living” has been launched to mark the 70th anniversary of House & Garden Magazine.
For a maiden event, it’s certainly not small, taking place at the cavernous Olympia London over four days in June. Its size and scale can be explained by the fact it’s actually three events in one: the Spirit of Summer Fair, The HOUSE Fair, and GROW London.
It all adds up to an immersive garden, interior and lifestyle paradise, with plenty to eat and drink too including a Mosimann’s pop-up restaurant and – because one is never enough – two Louis Roederer champagne bars.
Dates for your diary are June 21st-24th.
IDEAL HOME SHOW
Another celebration of all things home and garden at Olympia London. Except this one has been going a little longer. 109 years, to be precise.
The illustrious event promises to be particularly good this year with the addition of a former Ideal Home editor to the organising team – the first time this has ever happened, in fact.
Isobel McKenzie-Price has joined the team as Creative Content Editor. As a result, visitors can expect their experience to reflect her passion, experience and knowledge of Ideal Home readers.
Whether you are one or not, if you’re looking for home improvement inspiration then get down to Olympia between 24th March and 9th April to see Isobel’s vision brought to life.