We went along to the recent Digital Gaggle Social Media Conference in Bristol organised by Noisy Little Monkey. And we learned lots of things. But here are five. (With thanks to Digital Gaggle’s Twitter feed for the pics, because we, um, forgot to take more than one. Oops?)
1. MICRO-INFLUENCERS ARE THE NEW INFLUENCERS
A message that was introduced by Holly Edwards from Noisy Little Monkey and then repeated across the day. Influencers are big and expensive, and sometimes, you don’t get the results you were paying for.
Micro-influencers are the future. With their smaller, highly-engaged targeted audience and their lower prices, more marketing campaigns will be focused around these smaller influencers.
2. YOUNG PEOPLE’S ATTENTION ISN’T DWINDLING
It’s just shifted to devices and so has more competing for it. If someone is choosing between watching a video of their friend’s kooky cat and your marketing campaign, you had better be doing something amazing to make sure they choose your video.
3. VIDEO MARKETING NEEDS TO MAKE AN IMPACT TO CUT THROUGH THE NOISE
Traditional video marketing is still here and will be around for a while, but Tiff Maddox thinks we need to stop talking about viral and start putting the audience first.
VIDEO CAMPAIGNS NEED TO BE ARSE
That is Authentic, Remarkable, Surprising and Entertaining. Should the brand be saying this, and is it real? Would you share it?
AND THEN THERE IS LIVE VIDEO
At the opposite end of the spectrum, live video is all about creating instant retention and provoking a comment. Steven Bartlett from The Social Chain showed us that to win at live video you need to provoke an instant reaction.
(Yeah, this is our picture! Our single picture! Blame the cat pictures using too much space on our phones!)
Facebook Live works well because if someone comments on the video, all their friends can see it. If you can then retain their friend’s attention, they might also comment, and so the spread becomes exponential. However, if viewers are not interested within three seconds of viewing, they will leave.
4. MESSAGING APPS ARE BECOMING SOCIAL NETWORKS, AND SOCIAL NETWORKS ARE BECOMING MESSAGING APPS
With Facebook Messenger joining Instagram and Snapchat this week with their Messenger Day, and What’sApp launching Status, it is clear the world of social media is topsy turvy and what was before ‘Dark Social’ is coming into the light.
5. PEOPLE DON’T BUY WHAT YOU DO, BUT WHY YOU DO IT
Most content tells users the what or the how of a business, what is it they can do, how do they do it. Lisa Myers from Verve Search tells us we need to give them the why first, why are we doing what we are doing?
This takeaway had us talking all the way back to the station and on the train journey back to our new office in Bath.
Overall we had a great morning at Digital Gaggle and would like to say a huge thanks to Noisy Little Monkey for organising it, and of course the sponsors T&S Creative Communications, Somerset Design and Rixxo.
Also for the cake. We would really like to thank you for the cake.