CHRISTMAS CAMPAIGNS: VOUCHERCODES.CO.UK, KIDDYLICIOUS, QUIDCO

The trees and tinsel may only just be going up in homes around the country, but it’s been thoroughly Christmassy at Ready HQ for a good couple of months.

The flurry of Christmas briefs that land every year always get our team in the festive spirit nice and early. As brands seek to cut through the noise by engaging with customers to offer fun, value-driven interactions, the theme this year was most definitely gamification.

We’ve already blogged about our Christmas campaign for Soap & Glory – here are a few more that are live right now.

VOUCHERCODES.CO.UK

Our first campaign for new client VoucherCodes.co.uk is a digital game designed to raise awareness of the amazing voucher codes on offer throughout their site.

vouchercodes elf runner digital game campaign for Christmas 2017

Players of Elf Runner must guide a sprightly elf through the frosty streets, avoiding obstacles such as snowballs and piles of presents. His mission: to deliver a voucher code to the store before it shuts.

Can you get him to the shop in one piece?

KIDDYLICIOUS

For baby and toddler food brand Kiddylicious, we’ve created a digital snowglobe which dishes out prizes to those who shake it. Well, the lucky ones anyway.

kiddylicious snow globe surprise christmas campaign 2017

Over 50,000 prizes are up for grabs, including personalised breakfast sets, Kiddylicious goodie boxes and prosecco Christmas hampers.

QUIDCO

Our latest game-based campaign for Quidco is a Christmas cracker of a digital game.

Santa Dash challenges players to position Santa’s sleigh over the chimneys so the presents drop in each one.

Quidco's Christmas 2018 digital game campaign

Reach the end without missing any, and players instantly find out if they have won a share of the £25,000 prize pot.

Santa Dash is sponsored by several of Quidco’s retail partners, raising awareness of the fact that shoppers can earn cashback by visiting Quidco.com before shopping with them.

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