THE BREAKTHROUGH BRIEFING: JUNE 18

Welcome back the the Breakthrough Briefing! This week we’re looking at all our favourite campaigns that broke through the usual marketing noise.

Three and Snap team

The now well-known Puggerfly is making another appearance. This time it’s flying onto our screens through a Snapchat lens.

Three have created a football game just in time for the World Cup. Players have to roll down the pitch and avoid Puggerflys by moving their head and changing facial expressions all whilst their face is the football.

Snapcaht Three Puggerfly game               (Image: The Drum)

This is the latest instalment from Puggerfly on Snapchat and it looks to be the best yet. We think this idea is great as it does something different with the lens feature and everybody enjoys a good digital game! (We know we do)

The most extreme discount

Vollebak have created possibly the most extreme discount card ever.

In a modern-day treasure hunt, outdoors brand Vollebak has teamed up with record-holding adventurers Jason Fox and Aldo Kane. The outdoorsmen have explored the Earth and hidden the wooden code somewhere for eager customers to discover.

Oscar-winning Orlando von Einsiedel has captured the journey on film as the clue for the prize and highlighted the adventurous nature of the brand. We love this because it definitely speaks to their consumer base and makes a regular discount card really desirable and interesting.

Corona Wave

Beer brand Corna have teamed up with charity Parley for Ocean’s to make campaigns in time for World Ocean’s Day.

For part of their push to conserve the oceans they’ve created a huge wave made out of binned plastic. People have been able to add to the sculpture by dropping off their own rubbish as well.

               (Image: Promomarketing)

We love this idea because it shows how plastic is ruining beautiful places. Using real swathes of rubbish makes the idea tangible and brings it straight to where people live.

Google it

Budweiser are playing up their link to music with a new OOH campaign.

Rather than posting all the cool pictures of Budweiser in famous music moments, they’re getting passers-by to Google it. The posters feature the classic red and white theme with a few keywords that lead people to an image if they search for it on Google.

Budweiser campaign                  (Image: Adweek)

We love this idea because they could have easily played up the classic ‘since…’ but they did something different. Music lovers will be intrigued by the keywords and look it up which is exactly what they’re appealing to.

Dominos to the rescue

Dominos are taking pizza protection one step further by making sure takeaway pizzas end up on the kitchen table in one piece.

There’s nothing worse than hitting a scuff in the road and your delicious takeaway food flying off the seat to ruin. Luckily Dominos are getting out there and actually fixing potholes around their stores, so people can drive safe in the knowledge that their pizza is secure.

We love this stunt because it really shows that they care about their customers and listen to their needs – even when it should be out of Domino’s hands!

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