We definitely need more weeks that begin like last week. Two breakfast and one lunch event were crammed into Monday, Tuesday and Wednesday – a beautiful mix of speaking and listening, debating and celebrating.
BATH LIFE BUSINESS CLUB
First up, our new business director Dave joined the good and the great of Bath’s business community for lunch on Monday at the esteemed Royal Crescent Hotel.
Hosted by Bath Life magazine as part of their Bath Life Business Club series, the event’s special guest was former Bath and England rugby star David Flatman.
‘Flats’ spoke candidly and with great wit about adjusting to life after hanging up his boots, and the testing times that come with finding a new career path.
His approach to goal-setting was particularly inspiring. Rather than setting a long-term goal to become “the next Gary Lineker” in his punditry role, Flats purely focuses on doing the best possible job that day, trusting that a good performance today will lead to better opportunities tomorrow. It’s how he played, and it’s how he works now (to great effect – he’s a big hit with ITV’s audience).
Food for thought for the agency world. Should the ambition really be to grow revenues by x% in the next x years? Or simply to do an incredible job on the campaign we’re working on right now, trusting that this growth will occur naturally if we keep doing this?
CREATIVE BATH LEADERS BREAKFAST
Next up was Creative Bath‘s inaugural Leaders Breakfast, held at another of Bath’s finest establishments, the Abbey Hotel. Dave and Shane were there along with representatives from a range of other creative businesses in the city, to chat about company culture over a delicious breakfast of salmon and scrambled eggs. (And plenty of coffee – it was an early start).
The conversation was wide-ranging, insightful and intense. We chatted through the virtues of unlimited holiday, company fitness schemes, away days and staff surveys, and debated the pros and cons of revealing revenue and profit figures as a way of promoting openness.
We ended up going way past the intended 9am finish, but nobody minded too much! The conclusion that we drew from it all was that company culture is more than just free Friday beers and gym membership. It’s an attitude that comes from the top, pervading everything and defining the atmosphere you want to create within your company.
PPA BREAKFAST SESSION: GROW YOUR AUDIENCE THROUGH EFFECTIVE DIGITAL CAMPAIGNS
Last but far from least, Shane headed to London to present a breakfast talk for members of the Professional Publishers Association (PPA).
Held at the PPA’s offices in Blackfriars, Shane outlined some of the ways we’ve been working with our clients outside publishing to raise awareness and grow their audiences via digital channels – and what magazine brands can learn from these campaigns.
Shane talked through several of our digital campaigns for Quidco and Soap & Glory, including our Coconut Smash experience for Quidco and our SMP XXL Lip Gloss launch campaign for Soap & Glory – their most successful digital campaign to date.
It was very well received, with several audience members following up to explore potential collaboration opportunities. The perfect way to round off a busy few days.