BEST OF THE WEST: WRIGGLE, SUPERDRY & GAPSQUARE

We’re back with another Best of the West, our monthly celebration of recent business success stories here in the South West.

October’s edition tackles the big issues: gender pay, cutting-edge fashion…and where to get a top notch burger for a bargain price!

WRIGGLE

Wriggle is a digital platform that allows bars and restaurants to offer exclusive on-the-day discounts.

The beauty of it is two-fold: establishments can use it to fill quiet times or shift produce that might otherwise be wasted, and users get great deals at a huge variety of different places.

graphic showing the food app wriggle on a mobile phone               (Image: BusinessCloud)

The app currently runs in three cities: Bristol, Cardiff and Brighton. This is soon set to change though, thanks to an injection of funds from local investors Bristol Private Equity Club.

The investment will allow Wriggle to take their proposition to many more places across the UK, opening up a world of discounts and offers to diners and drinkers everywhere.

So wherever you are, watch out for Wriggle’s arrival. If you’re into making spur-of-the-moment decisions on eating out, you’ll never pay full whack again!

SUPERDRY

Given its familiar use of Japanese lingo on its labels and apparel, you may be forgiven for thinking that fashion brand Superdry hailed from the mean, clean streets of Tokyo.

Far from it – quite literally. SuperGroup’s headquarters are up the road in sunny Cheltenham, having been started by British entrepreneurs Julian Dunkerton and James Holder in 2003. Holder previously launched and ran Bench, another successful clothing brand.

The outside of a Superdry store

It’s a business on the up, certainly this decade anyway. In 2010 its shares were around the £5 mark. Now they’re trading hands for £15.70.

This is potentially good news for the company’s 4,500 staff after Dunkerton and Holder announced last month that anything over £18 per share would trigger a bonus scheme.

The generous duo are giving away 20% of anything above that figure, meaning that a pot of £30m would be divvied up if the share price reached £23. That’s around £2,000 each for the average full-time shop staff member.

We’re hugely impressed with this gesture. Successful businesses generate profit through the hard work and dedication of everyone at every level, and having this incentive is a great motivator for everyone at Superdry to pull together and work to hit that £18-a-share target.

It’s a shame that those at the top of more organisations don’t recognise this and put similar schemes in place.

GAPSQUARE

According to the World Economic Forum, at the current pace of change it will take a grand total of 117 years to fully close the gender pay gap.

That’s simply not good enough. Enter Bristol-based tech start-up Gapsquare.

founders of gapsquare               (Image: Gapsquare)

Their revolutionary digital platform allows organisations to upload their HR and payroll data. This is then analysed to provide detailed, visual insights and recommendations, meaning even the largest multinational organisations can get an instant bird’s eye view of what’s happening across their business in relation to gender pay.

The company’s remarkable achievements have now been recognised beyond these shores – and not just by anyone, either.

MIT, the Massachusetts Institute of Technology, has selected Gapsquare as a finalist in the MIT Solve Global Challenge, an initiative to solve the world’s problems using innovation and partnership.

Congratulations and good luck to all at Gapsquare. But really (and this is meant in the nicest possible way) it’s a company which shouldn’t exist at all.

It’s 2017, people. Why women are still being paid less than men in any role is utterly baffling.

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