BEST OF THE WEST: NATURYA, BART INGREDIENTS &…BRISTOL

Welcome to November’s Best of the West. As always, we’ve been busy scouring the news for South West-based businesses making headlines for all the right reasons.

This month, however, sees a slight break from the norm. Alongside two awesome companies, our third pick isn’t a commercial business, but a city! And what a city, ladies and gents.

Before that though, let’s whet your appetite…

NATURYA

Superfood superstars Naturya are making big waves in the health food market.

From their offices close to us here in Bath, they have spent the last few years delighting their loyal (and growing) army of customers with delicious, nutritious products full of quality natural ingredients.

Naturya’s rapid growth meant they needed a look and feel that reflected their goal to transition from niche superfood specialists to everyday lifestyle brand.

So they turned to branding gurus Futurebrand to design a bold new look.

new branding for naturya                (Image: The Dieline)

The result was revealed last month, and we are huge fans. It’s bright, energetic, vivacious and really communicates the brand’s premium positioning in a simple yet powerful way.

new branding for naturya                (Image: The Dieline)

Hats off to the teams at both Futurebrand and Naturya. Great job!

BART INGREDIENTS

Another of our region’s food-based success stories is Bart. Their wonderful range of herbs and spices can be found in supermarkets up and down the land, and indeed the spice racks of many a Ready team member.

From their base in Bristol, the experts at Bart scour the globe for the finest suppliers of quality ingredients to fine-tune their products.

barts ingredients product shot

                (Image: Eat.Travel.Live)

This expertise caught the attention of Europe’s largest spice producer, Fuchs Group. After a series of talks, the German company announced last month that it had acquired Bart for an undisclosed sum.

Europe’s largest spice producer, and Britain’s best? Sounds like a perfect blend! We only hope that the business keeps its roots in Bristol, the city it has called home for over 40 years.

BRISTOL

Which leads us nicely onto our neighbours just down the A4.

It’s no secret that the vibrant, culturally rich city of Bristol is a leading hub for emerging technology. The city is home to a swathe of tech talent incubated by its universities and supplemented by those squeezed out of London’s increasingly pricy suburbs.

Perhaps the most impressive aspect of all this is the collaboration between the centres that drive forward innovation in Bristol. This feat was recognised last month when Bristol overtook London to become the UK’s leading ‘smart city’.

bristol's smart city elements highlighted such as lighting, housing and energy                (Image: Cisco)

Bristol’s position was cemented through a formidable combination of developments including 5G wireless technology, driverless cars, machine learning and a new Smart City Operations Centre.

“Bristol has shown leadership in bringing together industry, government, academia and citizens to form a collaborative smart cities program.” Julie Snell, MD, Bristol Is Open

A huge high five to our big brothers down the road. But don’t think that we’re standing still here in Bath. Last month’s Bath Digital Festival featured a host of sessions showcasing how digital innovation is thriving here too.

Exciting times for the region as a whole.

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