Beauty & Personal Care:

PURCHASING HABITS ACROSS THE GENERATIONS

A REPORT BY READY

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EXECUTIVE SUMMARY

Quite simply, beauty is booming. It has been the fastest growing UK retail sector in the last five years, and this growth is set to continue for the next five.

It is also a hugely cluttered sector, constantly in a state of flux as rapidly evolving trends dictate not just NPD but entirely new entrants to the market. 

Not only this, but consumer behaviour is changing too. Ten years ago, the peak age for buying beauty products was 38. Now it is 49. So older consumers are clearly driving part of this growth, but what about the selfie-obsessed Instagram and Snapchat generations? How are they contributing to the bigger picture?

This report pulls together the most current, relevant research around how people in the UK discover and purchase beauty products today.

It segments them into three groups: Teenagers, Millennials and Generation X & Beyond. This is to explore how consumers of different ages behave, and subsequently how brands can target them effectively.

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READY’S EXPERIENCE IN BEAUTY

The past five years have seen Ready create numerous campaigns for some of the most high-profile beauty brands around.

From revolutionary mobile apps to category-defining product launches, we have helped brands like Soap & Glory, Burt’s Bees and No7 grow their audiences and build deeper customer relationships.

Take a look at a selection of case studies: