BEAUTY & PERSONAL CARE: PURCHASING HABITS REPORT

We are delighted to announce the launch of Ready’s first in-depth report on the beauty sector.

Beauty & Personal Care: Purchasing Habits Across The Generations outlines how UK consumers of different ages research, discover and purchase beauty products today – and what this indicates in terms of future habits and trends.

Four booklets open on different pages, each one showing a different set of infographics from Ready's 2017 report on the beauty sector

We analysed hundreds of journals, papers and online sources to pull together the most relevant and current data from the UK market.

Some has been well publicised, some less so. And some of the findings may be obvious to those at the coal face of this vibrant industry.

A selection of make-up products with text that reads Only 3 percent of 34 to 55 year old women wear make-up to look younger

Regardless, our intention is to bring all of the most vital information together in one place to create a comprehensive picture of the current state of play.

A selection of make-up products with text that reads 63 percent of beauty customers using their phones in-store are looking for money-off coupons

This report certainly does that. From outlining how today’s teens view relationships with beauty brands, to the dramatic shift in the peak age for women buying beauty products, it provides a fascinating insight into life as a beauty consumer today.

A selection of make-up products with text that reads Frequent beauty buyers use 8.6 different brands on average

The 60-page Beauty & Personal Care: Purchasing Habits Across The Generations report is available to purchase for £299+VAT here.

A sample is available for free, and the first 50 full orders will also receive a perfect-bound print edition of the report.

Three copies of Ready's 2017 beauty report on a dark wooden desk

For any questions or queries about the report, drop us a line at hello@weareready.com.

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