BEAUTY IN BRIEF: RITUALS, FUNCTION OF BEAUTY AND NEOM
Welcome to the latest Beauty in Brief, our fortnightly round-up of the latest news in beauty technology and marketing.
This edition sees Rituals launching an in-store VR experience, 12 billion combinations of Function of Beauty shampoo and Neom’s in-store wellbeing schools.
Rituals are offering consumers the opportunity to virtually visit a Moroccan hammam whilst shopping in-store. Shoppers will be able to watch a VR video of the hammam whilst receiving a hand massage to help them fully immerse themselves in the experience. The VR campaign is to mark the relaunch of the brand’s Ritual of Hammam collection and this is the first time a lifestyle brand has used VR technology in-store.
Function of Beauty is a startup that is less than a year old, but after going through Y Combinator it has already seen massive success, it raised a total of $12 million and is already generating revenue. Their idea is based on letting consumers create bespoke shampoos depending on their hair type and goals. Function of Beauty can create 12 billion different combinations of ingredients.
Users take a quiz which builds up a ‘hair profile’ and then can choose things like the colour and scent they want the shampoo to be and how strong they want the fragrance.
British beauty and lifestyle brand Neom Organics is launching a series of classes on wellbeing at its standalone stores across the UK. These wellbeing schools will offer classes on sleep, energy, de-stressing and happiness. Participants will also receive a free e-book containing tips to improve their wellbeing.